
Mark Cruth is the Principal Modern Work Coach at Atlassian, known for popular tools like Jira, Trello, and Loom, which help teams work smarter. With a decade of hands-on experience at companies like Boeing, Nordstrom, Charles Schwab, and Rocket Mortgage, Mark is passionate about making work more effective through practical methods rather than just theory. At Atlassian, he focuses on helping teams—both internally and for clients—embrace modern work practices, transformation mindsets, and expert storytelling. Today, we explore organizational systems, AI, and the key lessons Mark has learned throughout his career.
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