Lori McDonald lives in a steady state of fearlessness. At least, that’s how it seems. She looks life’s challenges in the eye and smiles. Whether she’s taking on the big responsibilities that come with being a NASA Shuttle Controller or starting her own digital solutions firm while at the same time buying a food manufacturing company, Lori advises us to become fearless by going beyond the obvious and challenging yourself to think differently. In our talk today, Lori explains how to unlock potential through creative thinking. Spoiler alert: she backs it all up with solid process.