In this episode of Word on the Str33ts, The Mountain sits down with Nico Widmer, a true OG of 3x3 basketball. From being a part of the foundation of the game at FIBA 3x3 to now co-founding Thrix, the first-ever agency dedicated entirely to 3x3, Nico has seen it all.
We dive into why the time is right for a 3x3-specific agency, how Thrix is positioning itself to support players, teams, federations and organizers, and what it means for the evolution of the sport.