Each week, Kenneth O’Neal discusses a word that describes a principle or value of the Qualities of Success. We suggest that you incorporate the Word of the Week into your thoughts, deeds, and actions. You might currently possess the quality and desire to develop it to a higher level.  You could replace a bad habit with a good habit. Write an action step and use it daily to develop the Quality in your life. In this episode, Kenneth discusses the word – Standard. Kenneth O’Neal and Rick Phipps explore the word’s origins and how it evolved from a military term to a measure of quality and principle. Kenneth emphasizes the role of standards in reflecting integrity, discipline, and commitment to excellence. He showcases historical examples, such as Joan of Arc, Martin Luther King Jr., and George Washington, as standard bearers. Kenneth also discusses the importance of trust as a fundamental standard and highlights how it is exemplified by first responders, local business owners, the military, and healthcare professionals. He concludes with a personal anecdote about setting standards in childhood and encourages businesses to call for a free assessment to enhance their own standards. Key highlights: Word of the Week: Standard Historical Context of ‘Standard’ Characteristics of a Standard Bearer Trust as the Ultimate Standard Resources: KRONEAL Consulting