Each week, Kenneth O’Neal discusses a word that describes a principle or value of the Qualities of Success. We suggest you use the Word of the Week in your thoughts, deeds, and actions. You might possess the quality and desire to develop it to a higher level. You could replace a bad habit with a good habit. Write an action step and use it daily to develop the quality of your life. In this episode, Rick and Kenneth start with a chat about the weather in Texas, leading into the week’s main topic—ethics. They look at the definition of ethics as a branch of philosophy and explore its historical roots, highlighting influential thinkers like Socrates, Plato, and Aristotle. The distinction between ethics and work ethic is made clear: ethics guide moral decisions, while work ethic pertains to diligence and skill in the workplace. The conversation further highlights Abraham Lincoln’s ethical leadership during the Civil War, emphasizing his steadfast commitment to equality and the Emancipation Proclamation. The character Jordan provides a practical example, a model employee whose positive attitude, diligent effort, and continued skill improvement lead to team success and client retention. The episode wraps up with a nod to Zig Ziglar’s principles of honesty, character, integrity, faith, love, and loyalty, emphasizing the Golden Rule of treating others as one wishes. Kindness and effective communication are important in fostering a collaborative work environment. Key highlights: Introduction to Ethics Ethics vs. Work Ethic Ethical Leadership: The Example of Abraham Lincoln The Role of Attitude, Effort, and Skill Zig Ziglar’s Wisdom on Ethics Resources: KRONEAL Consulting