🎙 Welcome to the Women Who Tech show!

In the first episode of Season 2, I chat with Franziska Wahlers, Senior Freelance User and Research expert who runs The Research agency about freelance work - from building network and estimating projects to incorporating AI tools into workflow mindfully.

🔥 We dive into:

✔️ How Paul Ekman’s books and the Lie to Me TV show sparked Franziska’s fascination with human psychology and research

✔️ Why visualised personas and AI-simulated personas could become the most engaging way for cross-functional teams to understand their users

✔️ Why Franziska still prefers to do desk research manually, and the best moments to involve AI in the workflow

✔️ Full-time employment VS Freelance: flexibility and responsibilities

✔️ Brave, honest, transparent - this is how one estimates and commits to projects

✔️ How genuine references from fellow designers, researchers, and managers lead to big projects

One quote that stuck with me after our conversation: “I run analysis with AI after having my own analysis done, taking it as recommendations just like from another peer”.

👉 Follow the podcast for more grounded conversations with women shaping the future of Tech and Design.

🔗 Franziska on LinkedIn

🔗 Lisa on LinkedIn

Music by Make Like a Tree