🎙 Welcome to the Women Who Tech Show!
In the fourth episode, I sit down with Clara Scharpf, User Researcher, for an open conversation about the power of research, the art of storytelling in presentations, and the collaboration between researchers and designers.
🔥 We dive into:
✔️ Clara’s journey — from Market Research to User Research which makes her current role more meaningful
✔️ Ethical considerations in consumer psychology
✔️ Why the beginning and ending matter most for creating an engaging presentation
✔️ How aligning on goals, scope, and deliverables of user testing fosters strong collaboration between researchers and designers
✔️ User recruitment tips on how to find the right participants and uncover true user motivations
✔️ The role of AI in research — leveraging tools while maintaining human insight
🔹 Whether you're a researcher, designer, or just curious about how insights shape the products we use, this episode is packed with valuable takeaways!
One quote that stuck with me after our conversation: "Research is not about producing as much presentations as possible".
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🔗 Clara on LinkedIn
🔗 Lisa on LinkedIn
Music by Make Like a Tree
