Welcome to Women Wellness Entrepreneurs, the go-to podcast for coaches, yoga teachers, healers, and wellness professionals who want to build profitable, soul-aligned businesses.
I'm your host, Kelsey Matheson - serial wellness entrepreneur, business and life coach, and co-founder of the world-renowned Anamaya Resort. With over 20 years of experience growing multiple 6 and 7 figure businesses in the wellness space, I know what it takes to grow with ease and confidence. Each week, I share practical strategies in intuitive marketing, mindset, and business strategy to help you attract aligned clients, increase your income, and make more impact - doing what you love! This is the show for purpose-driven women ready to grow their wellness brand, increase visibility, and step fully into their entrepreneurial power.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to Women Wellness Entrepreneurs, the go-to podcast for coaches, yoga teachers, healers, and wellness professionals who want to build profitable, soul-aligned businesses.
I'm your host, Kelsey Matheson - serial wellness entrepreneur, business and life coach, and co-founder of the world-renowned Anamaya Resort. With over 20 years of experience growing multiple 6 and 7 figure businesses in the wellness space, I know what it takes to grow with ease and confidence. Each week, I share practical strategies in intuitive marketing, mindset, and business strategy to help you attract aligned clients, increase your income, and make more impact - doing what you love! This is the show for purpose-driven women ready to grow their wellness brand, increase visibility, and step fully into their entrepreneurial power.
Hosted on Acast. See acast.com/privacy for more information.
What kind of marketing would work with your audience, one that uses psychological triggers and manipulates them to buy or one that resonates with who they are?
In this episode, I'm talking about the need to break free from traditional Bro marketing and embrace a more authentic approach to sales through intuitive marketing. Shutting down prospects' thoughts using psychological triggers and manipulating them to buy is an old marketing strategy perfectly explained in Robert Cialdini's book "Influence." It worked for some time, mostly among men, yet it is not too effective these days, especially not with women; we are more intuitive, and our motivations to buy products are different from men's.
Throughout this episode, you'll hear why you must abandon traditional marketing strategies and embrace a more intuitive approach to marketing. You'll also get practical steps to make your marketing strategies more intuitive, eliminate any Bro marketing remnants you might have in your sales process, and much more.
Tune in to episode 154 of Unstoppable Female Entrepreneurs and get the tools to break free from traditional marketing and embrace a more intuitive approach to marketing.
In This Episode, You Will Learn:
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Hosted on Acast. See acast.com/privacy for more information.