Today on Women Mastering Midlife, I’m joined by Annie Evans- entrepreneur, single mom, skincare expert, and all-around powerhouse, for a refreshingly real conversation about navigating life after divorce, building a thriving business, and embracing self-care and community during the midlife years. Annie shares how she went from reluctant business owner to founder of two successful locations and her own skincare line, all while raising her two children and learning how to prioritize her own well-being.
We dive into the realities of midlife dating, the challenges of managing hormonal shifts alongside parenting teens, why self-care is non-negotiable (even if it looks different than you expected), and how women can leverage their hidden skills to reinvent their lives after major transitions. Annie’s story is packed with wisdom, laughter, and the reminder that reinvention at midlife isn't just possible, it’s powerful.
If you're a midlife woman wondering how to rebuild, reclaim your identity, or take a leap into something new, this episode is for you.
What We Cover in This Episode:
Annie's journey from economist to esthetician to multi-location business owner
Lessons from building a business as a single mom in midlife
How divorce reshapes your sense of identity and motherhood
The unexpected benefits (and challenges) of dating in your 40s
Prioritizing self-care in the busiest seasons of life
Letting go of societal expectations and redefining success on your terms
The importance of asking for help, building community, and finding joy in solo adventures
Why women underestimate their transferable skills — and how to own your experience
Words of encouragement for any woman standing at a new beginning
Resources Mentioned:
Books: Who Not How, 10x is Easier than 2x, Traction
Small Business Administration (SBA) resources for women entrepreneurs
Connect with Annie Evans: https://spruceshoppe.com/
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Disclaimer
This podcast is for entertainment, educational, and informational purposes only. The hosts, guests, and experts featured are not your personal healthcare providers or advisors. The content should not be considered as professional, personalized medical, psychological, or prescriptive advice.
Always consult qualified professionals such as your physician, therapist, pharmacist, or coach for specific concerns and decisions related to your health or lifestyle. *Women Mastering Midlife* is not responsible for any undesired outcomes resulting from actions taken based on the content of this podcast.
