Radhika Koolwal is the co-founder of Urban Space, and her role in transforming her husband Rohit Agarwal’s family textile business from Ahmedabad into one of India’s leading home decor brands.

Urban Space is a great example of how a fresh perspective can take a traditional business to new heights. Rohit, with his deep expertise in textiles and production, laid the foundation for the brand’s quality-first approach. However, it was Radhika’s entry into the business that truly propelled its growth in the digital age.

When Radhika joined the business in 2018, she had no prior experience in textiles or home decor. Yet, she brought her background in engineering and marketing to the table, setting up Urban Space’s e-commerce and digital strategies from scratch. Her ability to quickly adapt and understand market trends has been instrumental in Urban Space’s growth, particularly in the highly competitive online market. Today, the brand boasts INR 6 crore in monthly sales and a strong digital presence, which she has helped build from the ground up.