What happens when a top ad executive decides to rewrite her story? After 27 years in advertising, working with global brands and creative icons, Haleh Shoa pivoted to launch Picturli, a business born from her love of photos and her own family history. In this episode of Women Lead, host Nadia Koski sits down with Haleh as she shares how she transformed uncertainty into opportunity. They unpack the mindset shifts that carried Haleh from corporate life to entrepreneurship, and the importance of...
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What happens when a top ad executive decides to rewrite her story? After 27 years in advertising, working with global brands and creative icons, Haleh Shoa pivoted to launch Picturli, a business born from her love of photos and her own family history. In this episode of Women Lead, host Nadia Koski sits down with Haleh as she shares how she transformed uncertainty into opportunity. They unpack the mindset shifts that carried Haleh from corporate life to entrepreneurship, and the importance of...
Women Lead LIVE from The Digital Distillery Vienna: Part 2
Women Lead
31 minutes
11 months ago
Women Lead LIVE from The Digital Distillery Vienna: Part 2
In this special episode of Women Lead, recorded live at The Digital Distillery Vienna: Disruptive Edition, host Nadia Koski hops on the mic for Part 2, with two incredible leaders: Doris Christina Steiner, Founder of neongreen, and Catharina Riess, Director Media House at the Vienna Tourism Board. Doris shares how her innovative campaigns, like renaming weather events with migrant names to highlight societal shifts, redefine attention in advertising, while emphasizing the importance of balan...
Women Lead
What happens when a top ad executive decides to rewrite her story? After 27 years in advertising, working with global brands and creative icons, Haleh Shoa pivoted to launch Picturli, a business born from her love of photos and her own family history. In this episode of Women Lead, host Nadia Koski sits down with Haleh as she shares how she transformed uncertainty into opportunity. They unpack the mindset shifts that carried Haleh from corporate life to entrepreneurship, and the importance of...
