What happens when a top ad executive decides to rewrite her story? After 27 years in advertising, working with global brands and creative icons, Haleh Shoa pivoted to launch Picturli, a business born from her love of photos and her own family history. In this episode of Women Lead, host Nadia Koski sits down with Haleh as she shares how she transformed uncertainty into opportunity. They unpack the mindset shifts that carried Haleh from corporate life to entrepreneurship, and the importance of...
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What happens when a top ad executive decides to rewrite her story? After 27 years in advertising, working with global brands and creative icons, Haleh Shoa pivoted to launch Picturli, a business born from her love of photos and her own family history. In this episode of Women Lead, host Nadia Koski sits down with Haleh as she shares how she transformed uncertainty into opportunity. They unpack the mindset shifts that carried Haleh from corporate life to entrepreneurship, and the importance of...
Women Lead LIVE from The Digital Distillery Vienna: Disruptive Edition - Part 1
Women Lead
46 minutes
1 year ago
Women Lead LIVE from The Digital Distillery Vienna: Disruptive Edition - Part 1
In this special episode of Women Lead, recorded live at The Digital Distillery Vienna: Disruptive Edition, host Nadia Koski hops on the mic with three incredible leaders: Nicola Dietrich, CSO at COPE Content Performance Group; Carina Kaiser, COO of SlopeLift; and Viki Zischka, Marketing and Retail Media Expert at BILLA. The event took place at the historic Ottakringer Brewery, the atmosphere was electric, with panel discussions and inspiring conversations that reflected the "disruptive" them...
Women Lead
What happens when a top ad executive decides to rewrite her story? After 27 years in advertising, working with global brands and creative icons, Haleh Shoa pivoted to launch Picturli, a business born from her love of photos and her own family history. In this episode of Women Lead, host Nadia Koski sits down with Haleh as she shares how she transformed uncertainty into opportunity. They unpack the mindset shifts that carried Haleh from corporate life to entrepreneurship, and the importance of...
