In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Amy Sullivan, CEO and chief merchant and creative officer of The Brand House Collective, a merchandising, supply chain and retail operator leading the brick-and-mortar vision and strategy for Kirkland's Home along with Beyond, Inc.'s growing portfolio of brands, including Bed Bath & Beyond, Overstock, and buybuy Baby.
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In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Amy Sullivan, CEO and chief merchant and creative officer of The Brand House Collective, a merchandising, supply chain and retail operator leading the brick-and-mortar vision and strategy for Kirkland's Home along with Beyond, Inc.'s growing portfolio of brands, including Bed Bath & Beyond, Overstock, and buybuy Baby.
Fabletics President Ashley Kechter on the ROI of Social Proof
Women In Retail Talks
12 minutes 1 second
9 months ago
Fabletics President Ashley Kechter on the ROI of Social Proof
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Ashley Kechter, president of Fabletics, a luxury fashion activewear brand. Kechter discusses her career background in retail and her current role; how Fabletics measures the ROI of its social media efforts, especially influencer marketing and social proof campaigns; how she builds a successful and motivated team; and more.
Women In Retail Talks
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Amy Sullivan, CEO and chief merchant and creative officer of The Brand House Collective, a merchandising, supply chain and retail operator leading the brick-and-mortar vision and strategy for Kirkland's Home along with Beyond, Inc.'s growing portfolio of brands, including Bed Bath & Beyond, Overstock, and buybuy Baby.
