TextNow Senior Product Marketing Manager, Lauren Parker on Consumer Product Marketing

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Women in Product Marketing

Mary Sheehan, Sharebird

65 episodes

4 months ago

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.

All content for Women in Product Marketing is the property of Mary Sheehan, Sharebird and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

TextNow Senior Product Marketing Manager, Lauren Parker on Consumer Product Marketing

Women in Product Marketing

38 minutes

1 year ago

TextNow Senior Product Marketing Manager, Lauren Parker on Consumer Product Marketing

Questions covered in this episode:

01:24 To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth?
04:51 How is your role like at Strava?
08:06 How do you approach your passion for Product Marketing storytelling?
16:23 What's the best way to prepare for a product marketing interview at a big tech company? What resources would you recommend to a prospective so they can best showcase their experience and aptitude for role. (B2C focused PMM)?
20:51 How does the product marketing team's placement in the org chart (under marketing, product, etc.) effect your ability to influence the roadmap?
24:39 What are you favorite resources to find product marketing *workflows* and best practices & case studies regarding them?
28:07 How do you think product marketing will change over the next 5, 10 years?
30:09 How should AI play a role in product marketing?
32:04 How do you achieve work/life balance?
35:14 What is the one thing that has been most important growing in your career?

Want more insights from Lauren? Check out her Sharebird Profile.

Looking to connect? You can find Lauren here on LinkedIn.