Senior Director of Product Marketing, Alexandra Gutow on Messaging

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/30/61/ac/3061ace1-ea3c-957e-bee5-05192486c64d/mza_3271064913115609160.jpg/600x600bb.jpg

Women in Product Marketing

Mary Sheehan, Sharebird

65 episodes

4 months ago

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.

All content for Women in Product Marketing is the property of Mary Sheehan, Sharebird and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

Senior Director of Product Marketing, Alexandra Gutow on Messaging

Women in Product Marketing

30 minutes

1 year ago

Senior Director of Product Marketing, Alexandra Gutow on Messaging

Questions covered in this episode:

1:023 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?

4:45 What is your role like at Snowflake?

8:09 Could share some examples of messaging frameworks that you think are best in class, or how do you think about that?

12:37 When you are creating messaging, do you create persona based messaging or vertical based messaging or an all up? Or how are you kind of thinking about it?

15:09: How do you get your teams on board with messaging?

20:47: How do you incorporate that voice of the customer into messaging positioning?

24:33 How do you think PMM will change over the next 5 or 10 years?

25:10 How should AI play a role in product marketing?

26:10 What do you wish you knew now that you knew back back when you were starting off in product marketing?

27:09 What do you think has been the one thing that's been most important for growing your career?

28:53 What is your favorite thing about product marketing?

Want more insights from Alexandra? Check out her Sharebird Profile.

Looking to connect? You can find Alexandra here on LinkedIn.