OkCupid Director of Product Marketing, Jane Reynolds on Product Marketing Skills

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Women in Product Marketing

Mary Sheehan, Sharebird

65 episodes

4 months ago

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.

All content for Women in Product Marketing is the property of Mary Sheehan, Sharebird and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

OkCupid Director of Product Marketing, Jane Reynolds on Product Marketing Skills

Women in Product Marketing

32 minutes

2 years ago

OkCupid Director of Product Marketing, Jane Reynolds on Product Marketing Skills

Questions covered in this episode:

1:32 Opening question: can you share a time when you failed at something and what did you learn from that experience?

4:19 What is your role like as Director of Product Marketing at OkCupid?

8:27 Can you give a few examples of how you've used data to influence future product development?

12:04 Messaging and positioning - how has customization become such an integral part of your career?

14:25 Do you have automatic settings for a lot of these things or is it something that people customize with you along the way and in their dating journey?

18:43 What should you do when you don't think that the feedback from your boss is correct?

20:41 How important are brand marketing skills for product marketers compared to analytical skills?

23:52 What do you consider must-haves for a new competitive intelligence function at a current company?

26:38 Rapid Fire

Want more insights from Jane? Check out her Sharebird Profile.

Looking to connect? You can find Jane here on LinkedIn.