Jasper VP of Marketing, Meghan Keaney Anderson on GenAI

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/30/61/ac/3061ace1-ea3c-957e-bee5-05192486c64d/mza_3271064913115609160.jpg/600x600bb.jpg

Women in Product Marketing

Mary Sheehan, Sharebird

65 episodes

4 months ago

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.

All content for Women in Product Marketing is the property of Mary Sheehan, Sharebird and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

Jasper VP of Marketing, Meghan Keaney Anderson on GenAI

Women in Product Marketing

40 minutes

2 years ago

Jasper VP of Marketing, Meghan Keaney Anderson on GenAI

Questions covered in this episode:

1:54 Opening Question (Can you share a time when you failed at something and you have learned?)

5:18 What is your role like as a VP of Product and Industry Marketing at Jasper?

9:15 Is GenAI a huge product marketing fit already?

13:01 How do you think GenAI will change what product marketing does?

18:13 Tell us how you went from more product marketing management level to VP of product marketing at HubSpot?

21:32 How did you make the jump from Director of PMM to VP of Marketing? Did you feel like you were “missing” any skills? How did you approach that?

23:54 How did the transition go from being the VP of product marketing to another company to be the CMO?

26:06 CMO role vs. VP of Product Marketing? How do they differ?

28:57 What got you excited about creating the Reforge course?

33:02 What's your favorite part of the course?

35:32 Rapid Fire

Want more insights from Meghan? Check out her Sharebird Profile.

Looking to connect? You can find Meghan here on LinkedIn.