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Women in Product Marketing
Mary Sheehan, Sharebird
65 episodes
5 months ago
We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.
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Marketing
Technology,
Business
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All content for Women in Product Marketing is the property of Mary Sheehan, Sharebird and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.
Show more...
Marketing
Technology,
Business
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Demandbase VP Product and Industry Marketing, Jackie Palmer on Pricing & Packaging
Women in Product Marketing
32 minutes
2 years ago
Demandbase VP Product and Industry Marketing, Jackie Palmer on Pricing & Packaging

1:37 Opening Question (Can you share a time when you failed at something either personally or professionally?)

4:44 What is your role like as a VP of Product and Industry Marketing at Demand Base?

5:58 How you made the transition from PM to PMM?

11:52 PLG Process using The Price Estimator.

12:39 What are some of the top methods that you have for conducting effective competitive research

16:27 What are some of the best practices when you're implementing a price increase rollout?

20:32 How can product marketing initiate these pricing and packaging conversations cross-functionally?

23:14  How do you make an internal business case for product marketing to own pricing?

26:38  Rapid Fire


Want more insights from Jackie? Check out her Sharebird Profile.

Looking to connect? You can find Jackie here on LinkedIn.

Women in Product Marketing
We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.