BILL Senior Director of Product Marketing, Kelly Kipkalov and Senior Director of Product Management, Tara Wellington on PMM / PM alignment

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Women in Product Marketing

Mary Sheehan, Sharebird

65 episodes

5 months ago

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.

All content for Women in Product Marketing is the property of Mary Sheehan, Sharebird and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

BILL Senior Director of Product Marketing, Kelly Kipkalov and Senior Director of Product Management, Tara Wellington on PMM / PM alignment

Women in Product Marketing

42 minutes

1 year ago

BILL Senior Director of Product Marketing, Kelly Kipkalov and Senior Director of Product Management, Tara Wellington on PMM / PM alignment

Questions covered in this episode:

1:32 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?

5:36 What are your roles in Bill?

9:02 Can you tell me a little bit about how you work together?

10:09 Can you actually give an example of a successful collaboration between PM and PMM at Bell? Maybe it's one of your recent launches that you have had?

15:43 How product marketing can get a seat at the table earlier in product development?

20:28 Have you ever come into organizations on either side, Kelly or Tara, where you felt like that understanding wasn't had and you had to build it from scratch.

29:29 What are some of the ways that you can work together on potential duplicative work, which happens all the time?

32:32 What are your favorite metrics to report on?

35:54 How should AI play a role in product marketing?

37:59 How do you achieve work life balance?

39:47 What do you think has been the one thing that's been most important for growing your career?

Want more insights from Tara? Check out her Sharebird Profile.

Looking to connect? You can find Tara here on LinkedIn.

Want more insights from Kelly? Check out her Sharebird Profile.

Looking to connect? You can find Kelly here on LinkedIn.