Author of LOVED and Costanoa Ventures Partner, Martina Lauchengco

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Women in Product Marketing

Mary Sheehan, Sharebird

65 episodes

4 months ago

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.

All content for Women in Product Marketing is the property of Mary Sheehan, Sharebird and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

Author of LOVED and Costanoa Ventures Partner, Martina Lauchengco

Women in Product Marketing

38 minutes

1 year ago

Author of LOVED and Costanoa Ventures Partner, Martina Lauchengco

Questions covered in this episode:

01:13 Opening Question: To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone?

04:33 What is your role at Costanoa Ventures?

07:18 Your job takes you on a lot of international travel - do you notice any differences in product marketing in different regions?
08:52 How was it meeting the king of Norway?
11:41 Can you share more about your book, and how you came up with this?
17:01 How do companies like Microsoft start with the end in mind with their strategy?

26:40 How do you think product marketing will change over the next 5, 10 years?

29:24 How should AI play a role in product marketing?

31:55 How do you achieve work/life balance?

35:28 What is the one thing that has been most important growing in your career?

36:57 What’s your favorite thing about product marketing?

Want more insights from Martina? Check out her Sharebird Profile.

Looking to connect? You can find Martina here on LinkedIn.