Atlassian Head of Lifecycle Marketing, Portfolio, Ashley Faus on Product Launches

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Women in Product Marketing

Mary Sheehan, Sharebird

65 episodes

4 months ago

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.

All content for Women in Product Marketing is the property of Mary Sheehan, Sharebird and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

Atlassian Head of Lifecycle Marketing, Portfolio, Ashley Faus on Product Launches

Women in Product Marketing

46 minutes

1 year ago

Atlassian Head of Lifecycle Marketing, Portfolio, Ashley Faus on Product Launches

Questions covered in this episode:

0:50 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?

3:47 What is your role like at Atlassian?

8:03 How do you actually adapt messages for the right audience using different assets and channels. What's your approach?

14:11 You have mentioned publicly that you focus more on this playground mindset versus the funnel mindset. What is this all about?

22:55 How should the approach differ for product launches targeted towards large enterprises versus one for smaller startups in terms of timelines, activities and metrics?

32:27 How do you think PMM will change over the next 5 or 10 years?

36:10 How should AI play a role in product marketing?

39:54 How do you achieve work life balance?

42:21 What do you think has been the one thing that's been most important for growing your career?

44:52 What is your favorite thing about product marketing?

Want more insights from Ashley? Check out her Sharebird Profile.

Looking to connect? You can find Ashley here on LinkedIn.