Learn from Nichole Robillard, Chief Marketing Officer of Smokey Bones, as she shares her strategies for capitalizing on marketing opportunities in the hospitality industry. Nichole discusses her transition from an agency background to leading marketing for Smokey Bones, emphasizing the importance of local engagement, creative partnerships, and testing new ideas. She provides insights into successful campaigns like the Robert Irvine collaboration and a unique event with Red Bull, highlighting the impact of these initiatives on brand visibility and sales. Nichole also underscores the significance of internal collaboration and delivering consistent, high-quality customer experiences.