Anna Tauzin, the Head of Marketing for Big Chicken, shares her journey from journalism to leading marketing for a rapidly growing restaurant brand co-founded by Shaquille O'Neal. The discussion dives into the challenges and strategies of marketing in the hospitality industry, the importance of understanding consumer behavior, and the complexities of managing franchisee relationships. Anna also highlights the value of loyalty programs and the role of innovation in driving growth. Her unique background in B2B marketing and trade associations offers fresh perspectives on creating impactful marketing strategies.