In this episode we dive deep into a common stumbling block many businesses face (whether they realize it or not) – the unintentional creation of barriers to purchases. We explore the subtle, yet significant, ways in which companies can inadvertently complicate the buying process for their customers, and some of these may sting a little as they make you realize what you need to change up in your own business. The good news? By removing the barriers, we pave the way for more clients/customers, more purchases, more revenue, and more growth! Knowledge is power baby so jump right in and listen now!"