When Nikki started out promoting websites, there was no Google, SEO as a term didn't exist, and the majority of UK businesses weren't even connected to the internet!

Throughout the episode, we discuss her first experiences of marketing, including going out on her own at only 19 to start her business and recognising that SEO was going to be something to pay attention to.

Over 30 years later, she's a leading voice on the UK SEO scene, dedicated to helping smaller businesses make the most of SEO for their websites.