Alyce is a Boston-based startup that has revolutionized the corporate gifting industry with its AI-powered platform. Founded in 2015 by Greg Segall, Alyce helps businesses strengthen relationships with personalized, thoughtful gifts instead of the traditional, generic corporate gifts. Alyce’s approach—“one-to-one gifting”—stands out by focusing on the individual recipient’s interests, using data-driven personalization to improve engagement. This innovative company has successfully created a niche in the gifting market, and its lessons offer valuable insights for female entrepreneurs. Here’s what you can learn from Alyce’s journey, along with some strategies to avoid common pitfalls. https://www.womenentrepreneurs.biz/