Founded in 2017 by Richie Serna, Finix is a startup specializing in payment infrastructure, enabling businesses to manage their own payment systems. The company's goal is to allow any business to seamlessly integrate payment solutions without relying on external providers like Stripe or PayPal. By offering a payment technology platform, Finix has positioned itself as a key player in the expanding market of embedded finance, where businesses seek to incorporate payment solutions directly into their operations.

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