In this episode of Women and AI, hosts Jenny Kay Pollock and Lana A Dubinskiy chat with Jo Lambadjieva, an expert in e-commerce and AI integration. They discuss the transformative impact of AI on e-commerce, the importance of adapting marketing strategies to generational differences, and the necessity for brands to embrace AI tools. Jo shares her journey into AI, the role of AI in her newsletter, and highlights inspiring women in the AI community.
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Poe
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Takeaways
AI is becoming essential for e-commerce success.
Understanding customer data is crucial for brands.
Generational differences affect AI adoption strategies.
Brands should start using AI tools immediately.
AI can enhance marketing processes significantly.
Community support is vital for women in AI.
AI can help create effective customer personas.
Continuous learning about AI is necessary for brands.
AI tools can streamline content creation for newsletters.
Women in AI should uplift and support each other.
Chapters
01:44 - E-commerce and AI Integration
06:35 - The Future of AI in E-commerce
11:32 - Generational Differences in AI Adoption
15:15 - Getting Started with AI for Brands
20:03 - The Role of AI in Newsletters
24:57 - Jo's AI Origin Story
28:31 - Women Inspiring Women in AI
32:29 - Closing Thoughts and Community Support