In this soul-stirring solo episode, I’m diving deep into a conversation that’s been rising quietly beneath the surface—not just with my clients, but within myself: it’s time to lead from who you are now, not who you used to be. If your messaging feels misaligned or your offers aren’t landing like they used to, this episode will show you why it’s likely not a strategy issue—it’s an identity shift waiting to happen. I share stories from real clients who were unknowingly selling to outdated versions of their audience, watering down their offers, or disconnected from their own leadership. You’ll learn how to move from performance to embodiment, how to align your messaging with the woman you’ve become, and why your presence is the product. This episode is your reminder—and invitation—to stop sanding down your power and start selling from your truth. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:36 The Shift in Marketing and Leadership 01:46 The Importance of Presence Over Strategy 04:44 Case Studies and Client Experiences 09:04 Identity Realignment and Leadership 16:15 Conclusion and Next Steps QUOTABLES: “ It's really about what are you really meant to be doing? And how does everything: marketing, messaging, positioning your leadership affect that?” - Julie Solomon  “  Your presence is the product. Not your content, not your process, not your proof, not your degree, not your funnel, your presence. When you walk into a room or onto a zoom and your energy says I am clear. I am safe. I am true. This is who I'm for. This is not who I'm for. This is how I roll. Are you ready? You don't need a pitch deck. That identity speaks before your messaging even does.” - Julie Solomon RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [GROW YOUR LIST WITH EASE] This all in-in-one platform makes it easy to manage everything from emails to events, and even social. Plus, their AI tools are a game-changer. Try Constant Contact free for 30 days and start growing your email list without tech overwhelm.  [NO TECH? NO PROBLEM.] Shopify’s drag-and-drop templates, AI tools, and built-in support make launching a business easier than ever. Start selling for just $1/month.