Carla Mack, OD, MBA, FAAO, FBCLA, shares with Kristin Anderson, OD, FNAP, FAAO, how she cultivated her own leadership style. She embraces continuous learning; is concise in communication and proactive relationship-building; prioritizes patient/customer experience; applies business thinking; and adapts to industry change.
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Carla Mack, OD, MBA, FAAO, FBCLA, shares with Kristin Anderson, OD, FNAP, FAAO, how she cultivated her own leadership style. She embraces continuous learning; is concise in communication and proactive relationship-building; prioritizes patient/customer experience; applies business thinking; and adapts to industry change.
Liza Amlani: Strategies for Successful Retailing in an Optical
WO Voices
18 minutes
12 months ago
Liza Amlani: Strategies for Successful Retailing in an Optical
As the competition for eyewear stays hot, how can opticals rethink the patient experience and their marketing to stay competitive? Liza Amlani, principal and co-founder of Retail Strategy Group, talks about how to promoting individual brands can help a practice create its own brand, as well. Hear her tips for incorporating what successful retail brands do.
WO Voices
Carla Mack, OD, MBA, FAAO, FBCLA, shares with Kristin Anderson, OD, FNAP, FAAO, how she cultivated her own leadership style. She embraces continuous learning; is concise in communication and proactive relationship-building; prioritizes patient/customer experience; applies business thinking; and adapts to industry change.
