E.104 - Your Network Is the Revenue Strategy (If You Use It Like This) w/ Jessica Robertson

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WMYT - What makes YOU Tick? Tech Leaders Career Stories

Richard and Tolu @ Tick Talent

122 episodes

20 hours ago

Hello founders, leaders and growth minded people. Welcome to the WMYT? What Makes You Tick Podcast - where we bring you the stories, strategies, and decisions that define the real success formula in tech = to learn from those who've been there and done it! Here’s the big idea: Everyone needs role models and mentors. The best ones come from the people who are doing it - those leaders like you who’ve taken bold steps, made the hard decisions, failed a bunch of of times, and built something real, that matters to people. That’s why we created this podcast. For your inspiration and growth!

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E.104 - Your Network Is the Revenue Strategy (If You Use It Like This) w/ Jessica Robertson

WMYT - What makes YOU Tick? Tech Leaders Career Stories

1 hour 17 minutes 58 seconds

1 month ago

E.104 - Your Network Is the Revenue Strategy (If You Use It Like This) w/ Jessica Robertson

Are you still relying on cold outbound to drive early-stage revenue? You might be missing the most effective Revenue Growth lever sitting right in front of you: your network. But how do you leverage it?

In this episode of Making Revenue Tick, Jessica Robertson, Chief Revenue Officer at Orbb

, breaks down the GoToNetwork strategy, a scalable, efficient way to unlock high-value conversations and accelerate pipeline through strategic relationships, embedded sellers, and warm introductions.

This is not about skipping sales. It’s about augmenting your go-to-market with human signal - using trust, context, and connection to open doors that SDRs and sequences can’t.

If you're a B2B SaaS founder, CRO, VP Sales, or RevOps leader looking to increase revenue without bloating headcount, this episode is a blueprint for action.

In This GTN Masterclass:

✅ What “GoToNetwork” actually is, and why it works

✅ How smart CROs are deploying on-demand intro networks

✅ Why relationships outperform cold outbound for early-stage growth

✅ When to use embedded sellers vs. building internal teams

✅ How to convert trust into qualified pipeline

✅ Building a flexible, scalable revenue engine without overhiring

Jessica shares firsthand experience from scaling multiple revenue teams - and reveals why the future of Revenue is network-led, insight-driven, and context-first.

🔗 Connect with Jessica Robertson:

https://www.linkedin.com/in/jessicalrobertson/

🎙️ About the Host – Richard Washington

Richard is the founder of Tick Talent and host of What Makes You Tick. He helps VC-backed tech companies scale from $0M to $250M+ ARR by recruiting sales leaders that actually deliver revenue.

🔗 https://www.linkedin.com/in/richwash/

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🎧 More Episodes → https://www.youtube.com/@WhatMakesYouTick

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