What if the future of sales isn’t about automation — but about trust?
In this episode of Making Revenue Tick, Rachit Kataria, co-founder and CEO of Centralize
, joins Richard Washington
to share the truth about building an AI startup in a noisy, high-stakes market.
Fresh off a $4M seed round led by Salesforce Ventures, Rachit breaks down:
Why enterprise sales is broken — and how relationship intelligence can fix it
The difference between AI for good and the “AI that spams”
How to build trust in a world flooded with automation
What it really feels like to build through fear, uncertainty, and grit
Why the best startups are never about the tech — they’re about the people
Whether you’re a founder, sales leader, or investor, this conversation is a masterclass in building products (and companies) that actually matter.
🎧 Watch the full episode to learn how Centralize is helping teams at Brex, Intercom, Highspot, Sendoso, and Cresta win bigger and faster — by mapping the human networks behind every deal.
👉 Connect with the guests:
Rachit Kataria, CEO and Co-Founder at Centralize https://www.linkedin.com/in/rachitkataria/
Richard Washington, Founder at Tick Talent https://www.linkedin.com/in/richwash/
#AIStartups #RelationshipSelling #Centralize #StartupLife #MakingRevenueTick #WMYT #seedfunding