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WJR Business Beat as heard on 760 WJR, hosted by Guy Gordon and StartupNation's founder and CEO, Jeff Sloan.
Small Business Owners Cutting Marketing Costs During Tough Times
WJR Business Beat
2 minutes 4 seconds
3 months ago
Small Business Owners Cutting Marketing Costs During Tough Times
While marketing makes a good short term sacrificial lamb, targeting marketing might just cause more damage in the long term as marketing cuts can result in risks to product and brand visibility, as well as market share and customer loyalty. These are tough times for many small business to operate in today, try to find ways to make cuts more broadly across your business as opposed to what seems to be a focus on cutting from the marketing budget only.
WJR Business Beat
WJR Business Beat as heard on 760 WJR, hosted by Guy Gordon and StartupNation's founder and CEO, Jeff Sloan.