Consumers will be prioritizing in the following categories: 45% will plan to spend on gifts for family, 35% specifically will spend on gifts for children, 31% plan to spend on holiday meals. Factors to influence purchasers during the upcoming season? 55% plan to utilize discounts and coupons or promotions, 43% will be focused on convenience, 35% say it's product reviews and ratings that's most important. To engage holiday shoppers this coming season, you need to be thinking about omnichannel shopping.