New data from a study from Wonder Kind highlights the following: 53% of those surveyed said, US consumers are paying the financial costs for imported goods. This share was even higher for older people expressed by 67% of boomers and 61% of Gen X as well as women at 55% believe that consumers are the ones bearing most, if not all of the cost increases. Only 10% think retailers take on the cost, and 13% pointed to brands or manufacturers that bear this cost.