In this episode of 'Within WordPress,' I sit down with Kevin Geary, CEO of Digital Gravy, to discuss the future of WordPress development. Kevin introduces 'Etch,' a new visual development environment that integrates coding and design, geared towards professionals and aspiring professionals. We explore the limitations of current page builders, the importance of a unified workflow, and the game-changing potential of Etch. Kevin also shares insights on the current state and future needs of WordPress, including UI improvements and deeper CMS functionalities. Join us for a comprehensive look into how Etch aims to redefine web design and development in the WordPress ecosystem. 00:00 Introduction to the Podcast and Guest00:36 Kevin Geary's Background and Role01:15 Understanding Visual Development Environments03:23 The Ideal User for Etch06:16 Challenges with Traditional Page Builders08:18 Etch's Unique Features and Benefits13:02 Component Functionality in Etch20:39 Educational Approach and Market Fit32:28 The Genesis of Stable Sites33:18 Adapting and Rebuilding Themes34:09 Challenges with Complex Sites35:29 Custom Block Development36:05 The Role of JavaScript and AI38:29 The Future of WordPress46:09 AI in Development Workflows54:38 The Need for UI and CMS Improvements01:02:37 Reflections and Final Thoughts