Dive into the world of WordPress development with Derek Ashauer, a seasoned developer since 2005. From starting with static HTML sites to creating comprehensive plugins like Sunshine Photo Cart and Conversion Bridge, Derek shares his journey, insights, and the passion that drives his work. Learn about the evolution of his development process, the intricacies of conversion tracking, and how his products aim to simplify complex tasks for agencies and developers alike. Whether you're a developer or simply interested in WordPress, this conversation is packed with valuable information and inspiration. 00:00 Introduction and Initial Setup01:23 Meet Derek Ashauer01:50 Journey into WordPress02:32 From Client Work to Plugins03:08 Building Sunshine Photo Cart03:59 Challenges and Learning in Plugin Development06:19 Transitioning to Product Development17:45 The Birth of Conversion Bridge26:55 The Birth of a Unified Analytics Plugin28:03 Defining Conversions in Analytics29:24 Simplifying Conversion Tracking30:09 Challenges and Solutions in Conversion Tracking32:58 The Importance of Data in Client Success41:43 Favorite Plugins and Tools44:08 Embracing the Block Editor49:36 Custom Themes and Static Sites54:49 Conclusion and Final Thoughts