In this insightful episode, we dive deep into the world of email marketing with Tadas from Omnisend. We discuss the importance of flexibility, the critical role of data, and how Omnisend helps e-commerce businesses thrive. Tadas sheds light on the core functionalities of Omnisend, including capturing customer data, automation, segmentation, and personalized messaging. We also explore the common misconceptions about email marketing and why having multiple, targeted automations can significantly boost your revenue. Learn how to effectively use A/B testing, the nuances of different e-commerce platforms, and why continuous experimentation is key to perfecting your email marketing strategy. Ideal for e-commerce owners and marketers looking to enhance their email marketing game. 00:00 Introduction and Guest Welcome01:05 Omnisend Overview01:30 Email Marketing and Segmentation08:12 Hackathon Experience12:19 WordPress Staging Environment Manager20:59 Challenges in Plugin Development25:51 Email Marketing Strategies32:19 Capturing and Engaging Customers34:49 The Power of Welcome Messages35:23 Personalized Campaigns for Newcomers36:11 Recovering Lost Sales: Abandoned Cart and Checkout38:17 Advanced Personalization Strategies40:02 The Importance of Data-Driven Email Marketing42:00 Expanding Beyond Basic Automations49:48 Effective Use of A/B Testing56:11 Maximizing Customer Engagement with Automation56:24 The Role of Transactional Emails01:01:06 Capturing Emails and Customer Data01:05:51 Conclusion and Final Thoughts