Marketing for Your Portrait Photography Business
In this episode, Laura Esmond, a seasoned portrait photographer and educator, discusses the significance of focusing on marketing to grow your photography business. She emphasizes that while elements like logos, websites, and pricing are important, marketing should be the primary focus, especially within the first three years of operation. Laura shares actionable marketing strategies, including optimizing your Google Business profile, maintaining a consistent blogging and email marketing routine, effectively using social media, and building local partnerships. Additionally, she points out common pitfalls to avoid, such as neglecting online presence, inconsistent social media activity, and lack of tracking results. Laura concludes with encouraging advice to start small and build consistent marketing habits, showcasing that sustainable growth requires continuous effort and strategic planning.
00:00 Introduction: The Importance of Marketing
00:38 When to Focus on Marketing
02:00 Actionable Marketing Steps: Online Presence
03:54 Blogging and Email Marketing
06:25 Social Media Strategies
13:11 Building Community Relationships
18:54 Common Marketing Pitfalls
20:40 Conclusion and Final Tips
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