With Intent is a podcast from ID where we talk to a range of people—writers, designers, business strategists, policymakers, doctors, community organizers. The common thread? Whether they self-identify as designers or not, they're using design in their work.
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With Intent is a podcast from ID where we talk to a range of people—writers, designers, business strategists, policymakers, doctors, community organizers. The common thread? Whether they self-identify as designers or not, they're using design in their work.
Marina Gorbis is executive director of the Institute for the Future, a place where business executives, policymakers, nonprofits, and others use foresight and futuring techniques to make better long-term decisions. For example, you might work with the Institute for the Future to anticipate and be able to plan for a worldwide pandemic.
In fact, Marina worked on just such a project years before COVID hit. Now that the pandemic is real, interest in futuring has spiked. Marina talks about what futuring is and the trends she's seeing—in particular, how our relationship with work is changing. She also talks about how she defines value creation, that project that anticipated the pandemic, and her current project, the Equitable Enterprise Initiative.
With Intent
With Intent is a podcast from ID where we talk to a range of people—writers, designers, business strategists, policymakers, doctors, community organizers. The common thread? Whether they self-identify as designers or not, they're using design in their work.
