Why your donation page isn't working. Tim Kachuriak explains why.

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Wishes Granted--The Social Enterprise Fundraising Podcast

The Social Enterprise Fundraising Podcast

21 episodes

3 days ago

Connecting Funders and Entrepreneurs--linking capital and ideas--through conversation, rather than legalese.

Entrepreneurship

Business

RSS

All content for Wishes Granted--The Social Enterprise Fundraising Podcast is the property of The Social Enterprise Fundraising Podcast and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Connecting Funders and Entrepreneurs--linking capital and ideas--through conversation, rather than legalese.

Entrepreneurship

Business

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Why your donation page isn't working. Tim Kachuriak explains why.

Wishes Granted--The Social Enterprise Fundraising Podcast

40 minutes 20 seconds

3 years ago

Why your donation page isn't working. Tim Kachuriak explains why.

TL;DR. Your donation page has WAY too much friction.

Tim Kachuriak is the founder of NextAfter, a fundraising research consulting firm. Their research approach is unlike anything I’ve seen in non-profit fundraising. He analyzes where donors get stuck at each stage of the sales funnel and why. On his website there are free eBooks which have in depth case studies that truly changed how I think about fundraising. You’re going to love this episode.

LinkedIn: https://www.linkedin.com/in/timkachuriak

Website: https://www.nextafter.com/

Donation Page Friction: https://donationpagefriction.com/the-donation-page-friction-study-download/

Mid Level Donor Crisis: https://www.nextafter.com/studies/mid-level-donor-crisis/