In this episode, I sat down with Kristin Zhivago to unpack what really stops creators and entrepreneurs from making sales. We went deep into how to talk to your happy customers, test demand before building a product, and sell ethically—without feeling salesy or sleazy. If you're a content creator or business owner trying to figure out why your offers aren’t converting, this episode will change how you think about marketing and sales forever.

Connect with the Guest:
Website: https://zhivagopartners.com
Book: Roadmap to Revenue on Amazon – Buy the Book

Chapters:

00:00 – Introduction and Guest Welcome
00:30 – Who Is Kristin Zhivago and What Does She Do?
01:20 – Why Talking to Happy Customers Matters
02:41 – Why Online Businesses Fail at Selling
03:29 – The Myth of “Build It and They Will Come”
06:13 – How to Test Demand Before Building a Product
08:11 – What It Means to Be a Business Psychologist
10:45 – Why Every Business Is Different
13:06 – Why Surveys May Mislead Product Creators
14:45 – Pricing: How to Ask What’s Fair
16:01 – What Is the Roadmap to Revenue?
19:30 – Case Study: Social Media and Business Growth
24:02 – How AI Agents Are Changing Customer Support
25:28 – Business Is About Love, Not Greed
28:36 – The Love-Leverage-Logistics Framework
30:06 – How to Sell Without Feeling Salesy
32:50 – Real-World Product Messaging Example
33:26 – Getting Over the Fear of Monetizing Your Audience
35:51 – Practical AI Use Cases in Marketing
39:50 – Why AI Agents Are the Future of Business Sites
40:13 – Underrated Marketing Channels and the Power of Social Proof
42:52 – The Three R's of Marketing: Recency, Frequency, Relevancy
43:43 – Final Thoughts and Outro
44:11 – Where to Learn More About Kristin