Blending AI and Authenticity: Secrets to Thriving in Digital Business — Wes Towers

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/cf/b8/d6/cfb8d644-6906-a400-e4c1-9aafd9f456aa/mza_3402459716948931664.jpg/600x600bb.jpg

Wisdom Journey

Wisdom

66 episodes

1 week ago

Follow my unfiltered, real-time journey as I navigate the world of online income. No fake success stories or get-rich-quick schemes – just honest documentation of wins, losses, and everything in between. Each episode captures my weekly experiments with different online business models: freelancing, digital products, affiliate marketing, and more. I share exact numbers, strategies that worked (and failed), and the brutal reality of building income Want to be a guest on Wisdom Journey? Send Wisdom Okonkwo a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/wisdom

Business

RSS

All content for Wisdom Journey is the property of Wisdom and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42487904/42487904-1732214365485-ef63288f2d499.jpg

Blending AI and Authenticity: Secrets to Thriving in Digital Business — Wes Towers | Ep 65

Wisdom Journey

33 minutes 26 seconds

1 month ago

Blending AI and Authenticity: Secrets to Thriving in Digital Business — Wes Towers | Ep 65

In today’s episode, I sat down with Wes Towers, the brains behind Uplift360, to dive into the game-changing idea of “Search Everywhere Optimization.” We chatted about how the world of search has totally flipped—how people aren’t just Googling anymore, but looking for answers everywhere, even through AI tools like ChatGPT. Wes broke down why being clear, authentic, and uniquely human in your content matters now more than ever, especially when AI can crank out generic stuff by the bucketload. We talked practical tips for small businesses to stand out in the noisy online world, the importance of telling your own stories, and how to adapt (not panic!) as AI keeps evolving. I hope what you’ll take away is this: you don’t have to beat the bots—just be more you in how you show up online. Let’s keep growing together!

Connect with Wes Towers

Website: https://uplift360.com.au/

LinkedIn: https://www.linkedin.com/in/westowers/

I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/

Chapters & Timestamps

00:00:00 — Introduction: The Wisdom Journey and Guest Introduction
00:01:08 — What is "Search Everywhere Optimization"?
00:02:11 — How to Stand Out When AI Floods the Internet with Content
00:03:37 — SE-OX vs. Traditional SEO: What's the Difference?
00:05:20 — Adapting to Change & Owning Your Online Territory
00:07:11 — AI Threats: Turning Fear into Opportunity
00:09:43 — The Human Touch: Why Authenticity Wins
00:12:04 — First Steps: Practical Advice for Small Business Websites
00:14:03 — The Mindset Shift: Embracing the Search Everywhere Era
00:17:20 — Common Website & Content Mistakes to Avoid
00:19:52 — Learning from Failure: Why Automated Content Falls Flat
00:23:08 — Balancing AI Tools and Human Creativity
00:25:13 — Creating Unique Data & Industry Leadership
00:27:17 — Favorite AI Tools for Business Growth
00:29:01 — Bad SEO Advice: What to Watch Out For
00:30:31 — Where Should Entrepreneurs Show Up Online?
00:32:18 — How to Connect with Wes & Closing Remarks
00:32:58 — Outro: Subscribe, Share & Keep Learning