In today’s episode, I sat down with Redha Alayesh—a true data-driven marketer and entrepreneur out of Saudi Arabia. We dug deep into how data isn’t just about numbers and charts, but a powerful tool for actually driving growth in any business, big or small. Redha shared practical ways to start tracking what matters, even if you’re just getting started, and how to avoid some of the biggest mistakes folks make when claiming to be “data-driven.” We also got real about keeping your marketing human and creative, even in this world of pixels and analytics. I hope you walk away inspired to really look at your numbers—and your customers—with fresh eyes, and to use data as a guide, not a crutch. Thanks for listening and being on this wisdom journey with me!

Connect with Redha Alayesh

Website: https://redhaalayesh.com/

Twitter: https://x.com/redhaalayesh

LinkedIn: https://www.linkedin.com/in/ridha-alayesh/

I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/

Chapters

1. Intro & Guest Introduction
   [00:00:00] – [00:01:16]

2. Discovering the Importance of Data in Marketing
   [00:01:16] – [00:04:06]

3. Tracking Data in Traditional (Offline) Businesses
   [00:04:06] – [00:09:05]

4. Common Mistakes in Data-Driven Marketing
   [00:09:05] – [00:15:28]

5. How Small Businesses & Creators Can Start Leveraging Data
   [00:15:28] – [00:21:10]

6. Balancing Data with Creativity & the Human Element
   [00:21:10] – [00:31:37]

7. Beyond Numbers: Qualitative Data & Customer Research
   [00:31:37] – [00:35:01]

8. Busy Work vs. Real Growth in Marketing Departments
   [00:35:01] – [00:38:33]

9. Where to Find & Connect with Redha Alayesh
   [00:38:33] – [00:39:33]

10. Outro & Final Thoughts
    [00:39:33] – [00:40:32]

In today’s episode, I sat down with Wes Towers, the brains behind Uplift360, to dive into the game-changing idea of “Search Everywhere Optimization.” We chatted about how the world of search has totally flipped—how people aren’t just Googling anymore, but looking for answers everywhere, even through AI tools like ChatGPT. Wes broke down why being clear, authentic, and uniquely human in your content matters now more than ever, especially when AI can crank out generic stuff by the bucketload. We talked practical tips for small businesses to stand out in the noisy online world, the importance of telling your own stories, and how to adapt (not panic!) as AI keeps evolving. I hope what you’ll take away is this: you don’t have to beat the bots—just be more you in how you show up online. Let’s keep growing together!

Connect with Wes Towers

Website: https://uplift360.com.au/

LinkedIn: https://www.linkedin.com/in/westowers/

I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/

Chapters & Timestamps

00:00:00 — Introduction: The Wisdom Journey and Guest Introduction
00:01:08 — What is "Search Everywhere Optimization"?
00:02:11 — How to Stand Out When AI Floods the Internet with Content
00:03:37 — SE-OX vs. Traditional SEO: What's the Difference?
00:05:20 — Adapting to Change & Owning Your Online Territory
00:07:11 — AI Threats: Turning Fear into Opportunity
00:09:43 — The Human Touch: Why Authenticity Wins
00:12:04 — First Steps: Practical Advice for Small Business Websites
00:14:03 — The Mindset Shift: Embracing the Search Everywhere Era
00:17:20 — Common Website & Content Mistakes to Avoid
00:19:52 — Learning from Failure: Why Automated Content Falls Flat
00:23:08 — Balancing AI Tools and Human Creativity
00:25:13 — Creating Unique Data & Industry Leadership
00:27:17 — Favorite AI Tools for Business Growth
00:29:01 — Bad SEO Advice: What to Watch Out For
00:30:31 — Where Should Entrepreneurs Show Up Online?
00:32:18 — How to Connect with Wes & Closing Remarks
00:32:58 — Outro: Subscribe, Share & Keep Learning

In this episode, I sat down with Cleoniki Kesidis—copywriter, marketing strategist, and mompreneur—to unpack the real, messy truths about selling online courses and memberships. We got honest about what actually works (and what doesn’t), why authentic messaging is your superpower, and the importance of constant experimentation in marketing. Cleoniki shared how to diagnose why your course isn’t selling, tips for building sales pages that convert, and what shifting from one-on-one services to scalable programs really requires. We also dove into how to balance experimentation with limited time, and how being a parent shapes the way you approach business. If you’ve ever struggled to get your course off the ground, this conversation is packed with practical steps, mindset shifts, and a little bit of tough love. I hope it leaves you feeling encouraged to experiment, track your numbers, and always lead with your authentic self.

Connect with Cleoniki Kesidis

Website: https://cleonikikesidis.com/

Instagram : https://www.instagram.com/cleoniki.books/

I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/

Chapters

00:00:00 – Introduction & About the Guest

• Wisdom introduces the Wisdom Journey podcast, sets the theme of the episode, and introduces Cleoniki Kesidis.

00:01:44 – Cleoniki’s Journey Into Copywriting & Marketing

• Cleoniki shares her unconventional path from science and technology to copywriting and helping creators.

00:03:12 – Turning Point as a Solopreneur

• Discussing the leap into solopreneurship and starting a "pandemic business".

00:04:28 – Why Authenticity and Experimentation Matter

• Cleoniki explains the importance of authenticity and experimentation for modern creators.

00:06:58 – Top 3 Mistakes Creators Make When Selling Courses

• Three biggest mistakes: messaging, systems, and not looking at data.

00:13:43 – Diagnosing What’s Wrong: Idea, Copy, or Strategy?

• How to identify where the problem is if a course isn’t selling.

00:18:26 – What Makes a Sales Page Convert?

• Cleoniki dives into practical and psychological aspects of crafting compelling sales pages.

00:23:34 – Sales Page Overload & The Power of Clarity

• The importance of clarity over cleverness and avoiding information overload.

00:24:42 – Evergreen vs. Live Launches: What to Consider

• Pros and cons of Evergreen and live launch strategies, especially for solopreneurs.

00:27:27 – Transitioning from 1:1 Services to Group Programs

• How marketing and messaging must change when moving to scalable offers.

00:30:35 – The Real Messy Truths of Selling Online

• The hard realities and myths around selling courses and the work it actually takes.

00:33:49 – Motherhood, Time, and Business Strategy

• How being a mom shapes Cleoniki’s approach to business and marketing.

00:35:34 – How to Experiment When Time Is Tight

• Advice for making smart, small experiments rather than big risky moves.

00:37:23 – Immediate Steps for Creators with Non-Selling Courses

• Three actionable steps to take this week if your course isn’t selling.

00:40:17 – Surprising Results from Marketing Experiments

• Cleoniki shares an example of a small experiment with interesting results.

00:41:51 – Future Opportunities: AI, Solopreneurs & Mompreneurs

• Discussion about AI’s impact and advice for authentic, effective use.

00:45:00 – Connect with Cleoniki & Wrap-Up

• How to connect with Cleoniki and final thoughts from both speakers.

In today’s episode, I sat down with Nikki Lindgren, founder of Pennock Digital, and we took a deep dive into the real ins and outs of growing a successful e-commerce brand—especially in the beauty world. Nikki shared her journey from in-house marketer to agency leader, explained what brands get wrong (and right!) about launching and scaling, and gave some honest advice for creators looking to make their mark. We got into paid ads, the magic of earned media, testing creative on a budget, and when it’s actually time to turn ad spend up or down. My hope? That you walk away with a clearer sense of what success really looks like for digital brands and some practical next steps—whether you’re just launching or looking to scale. Thanks for listening and keep chasing that wisdom on your own journey!

Connect with Nikki Lindgren

Website: https://www.pennock.co/

LinkedIn:https://www.linkedin.com/in/nikkilindgren/

I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/

Chapters & Timestamps:

00:00:00 – Introduction & Guest Welcome
00:00:42 – Nikki’s Background: In-House to Agency Life
00:03:38 – Early Client Work & Agency Approach
00:04:26 – What Drew Nikki to E-commerce and Digital Marketing
00:05:35 – Finding a Niche: Focusing on Beauty Brands
00:06:57 – Defining Success for Digital Brands in 2025
00:08:01 – Client Types: Large vs. Emerging Brands
00:09:26 – Biggest Mistakes When Launching an E-commerce Product
00:11:48 – When to Start Running Paid Ads
00:13:22 – Requirements for Achieving ROI on Paid Ads
00:15:08 – Low-Risk Testing of E-commerce Product Ideas
00:17:24 – What is Earned Media?
00:19:39 – Leveraging Existing Content for Paid & Organic
00:22:14 – Favorite Paid Ad Platforms & Why
00:24:38 – Budgeting for Paid Ads as a Beginner
00:26:06 – What Makes a Successful Ad Creative
00:28:32 – How to Test Ad Creatives Cost-Effectively
00:30:14 – Customer Success Stories & Case Studies
00:33:00 – Scaling Challenges & Agency/Brand Collaboration
00:35:14 – Small Brand Growth Stories
00:37:06 – Underutilized Growth Levers
00:38:36 – Deciding When to Scale Ad Spend Up or Down
00:39:42 – Key Tools & AI in Agency Operations
00:41:39 – Nikki’s Key Business Advice
00:43:01 – Where to Find Nikki & Learn More
00:43:28 – Nikki’s Podcast: The Pennock Knockdown
00:44:08 – Outro & Closing Remarks

In today’s episode, I had the pleasure of sitting down with the amazing Phoebe Trotman—a champion athlete, inspiring entrepreneur, and author of the “Never Quit on a Bad Day” book series. We dove deep into the realities of resilience, how setbacks (on the field or in life) can be a launchpad for growth, and why it’s so important not to throw in the towel when things get tough. Phoebe shared powerful stories about pushing through disappointment, building a solid support system, and staying consistent even when motivation runs low. She even read an excerpt from her book, which I know will motivate so many of you! My hope is that you walk away from this episode reminded that bumps in the road are just part of the journey—and often, they’re the best teachers. Stick with it, and don’t ever quit on a bad day!

Connect with Phoebe Trotman

Website:https://neverquitonabadday.com/

Instagram: https://www.instagram.com/trotmanphebe/#

I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/

Chapters & Timestamps

00:00:00 – Introduction to Phoebe Trotman
Host Wisdom Okonkwo introduces Phoebe Trotman, her background as an athlete, entrepreneur, and author, and the theme of resilience.

00:01:10 – Phoebe’s Background & Purpose
Phoebe shares who she is, what she does, and her passion for helping people navigate life’s challenges.

00:01:48 – The Meaning Behind “Never Quit on a Bad Day”
Phoebe explains why she chose that title for her book series and the lasting impact she hopes it will have.

00:03:06 – Lessons from Sports: Handling Setbacks
Phoebe discusses how being cut from teams and losing games shaped her resilience and prepared her for entrepreneurship.

00:04:55 – Why Do People Quit on Bad Days?
Exploration of the internal narratives and emotions driving people to quit and strategies for overcoming those impulses.

00:07:19 – Shifting Out of a Negative Mindset
Advice on what to do when you’re having a bad day or feeling creatively stuck.

00:10:01 – The Challenge of Consistency
Phoebe’s background in sports, her achievements, and how consistency played a role in her success—plus advice for creators.

00:14:32 – Celebrating Wins & Learning from Losses
How to reframe failure and rejection, and the importance of mindset in both sports and business.

00:19:21 – A Personal Story: Overcoming the Urge to Quit
Phoebe shares a pivotal story from her business journey when she felt like quitting and how she persevered.

00:23:24 – Building a Support System
The value of collaboration, masterminds, and accountability for solo creators and entrepreneurs.

00:26:18 – Why Creators Go It Alone
Discussion on scarcity mentality, trust, and the benefits of an abundance mindset.

00:27:49 – Advice for Lonely Creators
How to find your community, embrace the process, and stay motivated on your own journey.

00:30:53 – Knowing When to Push Through vs. Rest
How to listen to your instincts and determine when it’s time for rest or active recovery.

00:32:34 – Daily Non-Negotiables for Mental Strength
Phoebe shares the habits that keep her mentally tough—workouts, prayer, gratitude, and positivity.

00:34:55 – Reading from “Never Quit on a Bad Day”
Phoebe reads an excerpt from her book, sharing fellow athlete Julia Budd’s story and lessons on resilience.

00:38:55 – Audiobook & Podcast Ideas
Conversation about the potential for an audiobook or themed podcast series for the book.

00:40:34 – Final Words for Creators on the Verge of Quitting
Phoebe’s direct advice for creators feeling like giving up: drilling down into your “why.”

00:42:53 – About the Book Series & Where to Find Phoebe

00:44:42 – Wrap-Up & Outro

In this episode of Wisdom Journey, I sat down with Mithyll Dave—the digital coach and content alchemist behind V Tribe’s Content Lab. We went deep on what really matters in content creation: how to find your unique voice, the importance of telling your story, and Mithyll’s tried-and-true five pillar framework for building an authentic, organic brand. We talked about everything from harnessing the power of AI without losing your human touch, to turning followers into a true community that supports your business. My hope is that you walk away knowing you don’t need to chase trends or go viral to succeed—you just need your story, a clear strategy, and the courage to show up consistently. If you’re ready to make your passion profitable and build something real online, this one’s for you!

Connect with Mithyll Dave

Website: https://mithylldave.com/

Twitter: https://x.com/digitalmitthyl

LinkedIn: https://www.linkedin.com/in/mithylldave/

I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/

Chapters

00:00:00 – Introduction

• Host Wisdom Okonkwo introduces Mithyll Dave and sets the stage for the episode’s focus on content creation, branding, and business growth.

00:00:34 – Guest Introduction

• Mithyll Dave introduces himself and shares his mission, background, and focus on helping solopreneurs and creators with content marketing and branding.

00:01:51 – The Five Pillar Framework Overview

• Mithyll details his “Five Pillar Principle” for building a successful online brand: Content, Traffic, Lead Nurturing/Generation, Sales & Marketing, and Community Building.

00:04:03 – Deep Dive: Content Creation & Finding Your Audience

• Discussion on identifying your micro-niche, understanding your audience’s pain points, and crafting resonant content for the right platforms.

00:07:01 – Leveraging AI in Content Creation

• Advice on how to use AI as a tool while maintaining authenticity and the unique human brand story.

00:09:45 – Favorite Tools & Behind-the-Scenes Content

• Mithyll shares his go-to content creation tools, platforms, and emphasizes the importance of behind-the-scenes storytelling.

00:13:10 – From Content to Traffic

• How to turn engaging content into actual website or store traffic, and the importance of analytics and experimentation in the early stages.

00:22:56 – Lead Generation & Nurturing

• Strategies for capturing leads, nurturing audience relationships, and tools for automating the process.

00:30:46 – Sales & Marketing

• How nurturing leads ties into effective sales, authentic selling, and building customer trust.

00:35:56 – The Power of Community Building

• Why most stop at sales, the value of community, and actionable ideas for building engaged communities around your brand.

00:39:18 – Step-by-Step: Building a Community

• Practical steps and platforms (free & paid) for starting and sustaining an online community.

00:43:30 – Call to Action & Resources

• Mithyll shares how to connect with him, where to find his content and free resources, and closing thoughts from both guest and host.

In this episode, I sat down with Marc Schmidt, podcast pro and the heart behind “Mark My Words.” We dug deep into Marc’s journey—from growing up with a cleft lip and palate, dealing with self-doubt and imposter syndrome, to embracing his authentic voice on camera and in life. Marc shared some powerful lessons about turning adversity into purpose, finding confidence even when others (or your own inner critic!) doubt you, and how important it is to just keep going—especially on those tough days. We also got real about personal sacrifices, handling criticism, and what success truly means. I hope Marc’s courage to share his story inspires you to quiet those limiting beliefs, bet on yourself, and keep creating, no matter what. Remember, your voice and story matter. Stay creative, keep seeking wisdom, and see you on the journey!

Connect with Marc Schmidt

Website: https://linktr.ee/Nimrod79

Instagram: https://www.instagram.com/nimrod79/

LinkedIn:https://www.linkedin.com/in/marcaschmidt/

I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/

Chapters & Timestamps:

00:00:00 – Introduction to Marc Schmidt & Podcast Origin

00:01:29 – Choosing the Podcast Name

00:02:12 – The Secret to Catchy Podcast Names

00:03:35 – Marc’s Content Creation Journey

00:08:39 – Transition to Podcasting

00:09:01 – Support (or Lack Thereof) from Others

00:10:38 – Overcoming Self-Doubt and Internal Voices

00:11:34 – Building Self-Belief and Early Life Lessons

00:16:34 – Lessons from Five Years of Podcasting

00:20:40 – Developing Podcasting Skills Over Time

00:22:05 – Generating Episode Ideas & Guest Selection

00:24:05 – Podcast Publishing Frequency

00:24:47 – Pushing Through Self-Doubt

00:27:03 – Handling Criticism About His Voice

00:29:48 – Mindset and Growth as a Podcaster

00:30:16 – Promotion Strategies for Podcast Growth

00:32:45 – Monetization and Joining a Podcast Network

00:34:35 – Future Projections for Marc’s Podcast

00:37:23 – Rapid Fire Questions

00:41:09 – Milestones & Emotional Reflections

00:44:50 – Personal Sacrifices

00:47:01 – Redefining Success

00:49:33 – The Power of Storytelling & Inspiring Others

00:51:38 – Where to Find Marc Schmidt Online

00:52:47 – Episode Wrap-Up

In today’s episode of Wisdom Journey, I sat down with Ann Pells—a real estate veteran and financial coach dedicated to helping families achieve true financial freedom. We got real about paying off your home in record time, starting a business (even when you feel you don’t have the skills or cash), and using what you already know to create real value. Ann shared simple, practical steps—like using other people’s money ethically, and why mindset is the first building block to success. What I hope you take away is this: you don’t have to have it all figured out or tons of money to get started. Ask questions, lean into what you’re good at, and remember—every skill you have could be someone else’s solution. Keep believing, keep learning, and go make something happen. Thanks for listening, and keep seeking wisdom on your journey!

Connect with Ann Pells

Website:https://lifegiverlegacy.com/

LinkedIn:https://www.linkedin.com/in/ann-pells I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/

Chapters

00:00:00 – Introduction & Guest Welcome

00:01:19 – Ann's Background and Fast Mortgage Payoff

00:01:33 – Using Other People's Money

00:03:01 – Finding Business Ideas with No Money

00:05:32 – How to Buy or Start a Business Without Capital

00:07:32 – Running a US-Based Business Remotely

00:09:34 – Leveraging Technology & Service-Based Businesses

00:11:17 – Asking the Right Questions to Understand Client Needs

00:13:13 – Turning Skills Into Business Opportunities

00:16:33 – Overcoming Fear of Delivering Results

00:18:02 – Under Promise, Over Deliver in Business

00:19:33 – Recommended Books & Learning Resources

00:19:57 – The Three Steps to Financial Freedom (Step 1: Mindset)

00:24:36 – Identifying Your “Second Nature” Skills

00:25:24 – Serving & Solving Problems for Others

00:26:50 – Gratitude, Giving Back & Impact

00:29:06 – Stories of Generosity & Earning to Give

00:29:42 – Finding & Partnering in Business Globally

00:32:33 – Celebrating Progress & Being Patient with Growth

00:33:04 – Ann’s Journey to Financial Freedom

00:35:25 – Starting Small and Solving Local Problems

00:36:07 – Final Advice & Encouragement

00:36:49 – Where to Find Ann Pells & Ebook Information

00:37:27 – Closing Remarks & How to Support the Podcast

Today on Wisdom Journey, I had an insightful chat with Marty M. Fahncke, an expert in business growth, M&A, and content business strategy. We broke down what really drives business valuations—hint: it’s about profit, not just revenue—and explored how creators like us can build businesses that aren’t tied to our daily grind or our faces alone. Marty walked us through smart exit strategies, why timing matters, and how to prep your business for sale years in advance (even if you’re not ready to sell yet!). My hope is that you walk away from this episode empowered to think of yourself not just as a creator, but as a CEO building something valuable for the long haul. Start planning now, keep your business running smooth, and always, always begin with the end in mind. Let’s build for the future, together!

Connect with Marty Fahncke

Website: https://www.westboundroad.com/

LinkedIn:https://www.linkedin.com/in/martyfahncke/

I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/

Chapters & Timestamps

00:00:00 – Introduction & Guest Background
00:00:44 – How to Value a Business
00:04:16 – What Determines Business Multiples
00:06:11 – Understanding EBITDA and SDE
00:08:36 – Increasing Business Valuation as a Creator
00:13:04 – Transitioning From Personality-Based Brands
00:13:53 – Timing Your Business Exit
00:17:46 – Preparing Your Business for Sale
00:19:38 – Content Business Models & Revenue Streams
00:21:25 – Making Local Media Businesses Sellable
00:22:53 – Examples of Local and Niche Community Exits
00:24:43 – Roll Ups & Group Acquisition Strategies
00:26:21 – Key Metrics for Exit Readiness
00:28:03 – Overhyped Metrics in Valuation
00:29:18 – Real-World Examples: Successful Content Business Exits
00:38:25 – How Far in Advance to Prepare for Exit
00:41:51 – Final Advice: Begin With the End in Mind
00:41:59 – Where to Find Marty Fahncke
00:42:52 – Outro & Closing Remarks

In this insightful episode of Wisdom Journey, host Wisdom Okonkwo welcomes Matthew Edgar—technical SEO expert, partner at Elementive, and author of “Tech SEO Guide” and “Speed Metrics Guide.” Together, they dissect the shifting landscape of SEO in the era of AI-powered search, addressing misconceptions about AI and rankings, strategies to get your content noticed by large language models, and actionable steps for creators to future-proof their visibility.

Listeners will discover the real impact of generative AI on blog traffic, why optimizing for both LLMs and knowledge bases matters, and how to creatively adapt content to outpace generic AI responses. Matthew shares practical systems for standing out with human-centered, multimodal content—plus essential technical tips for bloggers and solo creators who want to rank and retain traffic amid these rapid changes. Whether you’re struggling with crawl errors, keyword research, content differentiation, or simply want to thrive in the age of AI search, this episode is packed with expert tactics and empowering advice.

Connect with Matthew Edgar

Did you find these SEO insights valuable? Don’t miss upcoming episodes! Subscribe to Wisdom Journey on your favorite podcast app, leave us a 5-star review, and share this episode with a fellow creator who needs an SEO boost. Follow us on social media for ongoing updates, resources, and behind-the-scenes wisdom. For feedback, questions, or to support the show, check the links in the show notes. Keep creating, keep refining, and keep seeking wisdom on your journey!Website: https://www.matthewedgar.net/

LinkedIn:https://www.linkedin.com/in/matthewedgar/

I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/

I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/

Chapters

• [00:00] – Introduction to Matthew Edgar & the AI-SEO landscape

• [00:36] – Debunking myths: Will AI take all your blog traffic?

• [05:03] – How to influence your brand’s inclusion in AI-generated lists and recommendations

• [09:02] – Intention and mentions: The new SEO currency

• [10:31] – AI-generated content and Google rankings: What works, what gets penalized

• [13:26] – Checklists & systems for creating unique, value-driven content

• [16:28] – Surviving SEO in the age of AI: Habits creators need to adopt

• [19:58] – Step-by-step SEO workflow for YouTube

• [23:40] – Modern keyword research: User interviews, tools & new approaches

• [28:11] – Technical SEO: The most overlooked killer for small creators

• [34:04] – Fixing crawl errors in WordPress—no coding needed

• [36:26] – Improving Core Web Vitals with easy plugins

• [39:33] – Proving E-E-A-T (Experience, Expertise, Authority, Trust) as a solo creator

• [42:32] – Are topics the new keywords? Building content that wins

• [44:35] – Non-traditional topic research using Reddit, forums, and AI tools

• [47:02] – Most underrated free SEO tool revealed

• [49:12] – Content formats creators are sleeping on: going multimodal

• [50:57] – 2025 SEO trend every creator must double down on

• [52:33] – Where to find Matthew Edgar & closing thoughts

  
  

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In this episode of Wisdom Journey, I sit down with Nick Garofalo, CFP candidate and founder of Open Handed Wealth, to explore the intersection of faith, business, and money management. Nick works with Christian small business owners to simplify tax planning, separate personal and business finances, and make investments that align with biblical values.

We unpack why “more followers equals more money” is a flawed mindset and why the right audience matters more than a massive one. Nick shares practical tips on giving yourself a raise by cutting expenses and boosting revenue, and we dig into how creators can decide which monetization strategies align with their convictions before opportunities — and temptations — arise.

We also talk about the balance between ambition and contentment, how stewardship transforms the way you run your business, and why clarity and trust in God go hand in hand. If you’re a Christian entrepreneur or content creator who wants to build a profitable business without compromising your values, this conversation is for you.

Key Takeaways

Why the quality of your audience matters more than size

The biggest financial mistake Christian entrepreneurs make

Two simple ways to give yourself a raise this month

How to filter monetization opportunities through your values

The power of stewardship in business and investing

Connect With Nick Garofalo

Website: OpenHandedWealth

https://www.openhandedwealth.com/

Chapters

00:00 – Welcome and introduction to Nick Garofalo
00:34 – Why “more followers = more money” is misleading
01:38 – The #1 financial mistake Christian entrepreneurs make
04:24 – Separating personal and business finances for clarity
07:00 – Balancing ambition with contentment as a Christian entrepreneur
12:38 – Biblical principles for investing and stewardship
15:13 – How to give yourself a raise in your business
17:41 – Cutting expenses vs. increasing revenue
21:56 – Choosing monetization strategies that align with your values
27:47 – Preparing value-based decisions before opportunities arise
30:35 – Clarity, trust, and following God’s direction in business
36:32 – The rope-walking trust analogy
37:46 – Why “Open Handed Wealth” is more than just a name
38:51 – Final advice for Christian online creators
42:49 – Where to find Nick and his resources
43:23 – Closing remarks and listener call-to-action

In this episode, I sat down with Kristin Zhivago to unpack what really stops creators and entrepreneurs from making sales. We went deep into how to talk to your happy customers, test demand before building a product, and sell ethically—without feeling salesy or sleazy. If you're a content creator or business owner trying to figure out why your offers aren’t converting, this episode will change how you think about marketing and sales forever.

Connect with the Guest:
Website: https://zhivagopartners.com
Book: Roadmap to Revenue on Amazon – Buy the Book

Chapters:

00:00 – Introduction and Guest Welcome
00:30 – Who Is Kristin Zhivago and What Does She Do?
01:20 – Why Talking to Happy Customers Matters
02:41 – Why Online Businesses Fail at Selling
03:29 – The Myth of “Build It and They Will Come”
06:13 – How to Test Demand Before Building a Product
08:11 – What It Means to Be a Business Psychologist
10:45 – Why Every Business Is Different
13:06 – Why Surveys May Mislead Product Creators
14:45 – Pricing: How to Ask What’s Fair
16:01 – What Is the Roadmap to Revenue?
19:30 – Case Study: Social Media and Business Growth
24:02 – How AI Agents Are Changing Customer Support
25:28 – Business Is About Love, Not Greed
28:36 – The Love-Leverage-Logistics Framework
30:06 – How to Sell Without Feeling Salesy
32:50 – Real-World Product Messaging Example
33:26 – Getting Over the Fear of Monetizing Your Audience
35:51 – Practical AI Use Cases in Marketing
39:50 – Why AI Agents Are the Future of Business Sites
40:13 – Underrated Marketing Channels and the Power of Social Proof
42:52 – The Three R's of Marketing: Recency, Frequency, Relevancy
43:43 – Final Thoughts and Outro
44:11 – Where to Learn More About Kristin

🗞️ Join the Newsletter: Want behind-the-scenes insights and tools for content creators? Subscribe to the Wisdom Journey Newsletter : https://wisdom.beehiiv.com/

In this episode of Wisdom Journey, I sit down with Deanna Read, strategic marketing consultant, educator, and the visionary behind Lead Teach Market. Deanna shares how she transformed from a shy LinkedIn observer into a respected thought leader in the AI and marketing space.

We unpack:

• Her journey through digital marketing, academia, and nonprofit leadership

• The ethical use of AI in marketing and how to train AI to retain your voice

• Real-world examples of B2I (Business to Individual) marketing done right

• Why creators should use AI as an assistant, not a replacement

• Her bold vision for mentoring, leadership, and empowering the next generation

Whether you're navigating AI tools or trying to humanize your brand, this episode is packed with relatable wisdom and actionable tips.

🔗 Connect with Deanna Read:

LinkedIn: https://www.linkedin.com/in/deannaread1

☕ Support the Podcast:
Love the episode? Buy Me a Coffee to help keep the mic on and the insights flowing.

📍 CHAPTERS:

00:00 – Intro & Meet Deanna Read
01:00 – From Stage Fright to LinkedIn Thought Leader
03:30 – The Fear of AI: Where Does It Come From?
05:20 – From CMO to Educator: Navigating Corporate and Nonprofit Life
08:30 – Best Use Cases for AI in Small Business Marketing
10:15 – How to Train AI Without Losing Your Unique Voice
13:00 – Using AI to Analyze Competitors and Plan Content
15:30 – Recording Challenges and the Power of Podcasting in Education
19:30 – What is B2I Marketing and Why It Matters More Than Ever
23:00 – Common Misconceptions About AI Use in Marketing
26:30 – Real-World Example: How Everyday Dose Nails B2I Marketing
28:50 – How to Stay Ethical When Using AI in Content Creation
32:40 – Building Trust in a World of AI-Generated Content
35:00 – Why Storytelling Still Beats Strategy Alone
37:00 – Why Podcasting is the Most Human Form of Content Creation
40:00 – Where to Find Deanna and Final Thoughts

In this episode of Wisdom Journey, host Wisdom Okonkwo sits down with Derek Hales, founder and editor-in-chief of NapLab.com, a leading authority in mattress reviews and sleep solutions. With over a decade of experience and more than 410 mattresses rigorously tested, Derek shares his journey of turning a personal need into a thriving digital brand that has helped millions find better sleep.

We dive deep into how Derek built NapLab, the strategies that grew it from a side project to a small-to-medium business with a full team, and his philosophy of radical transparency in reviews. Derek also opens up about the challenges of affiliate marketing, building trust in a skeptical industry, hiring and training team members, managing workflows, and navigating lawsuits and algorithm changes.

What You’ll Learn in This Episode:

How Derek started reviewing mattresses “by accident” and quickly realized it could be a business.

The business model behind NapLab and why affiliate marketing works in the sleep industry.

Why transparency and detailed methodology have been key to earning trust.

The role of luck, timing, and the decision to go “all in” early in his success.

How he built and organized a small but effective team.

The tools, plugins, and systems that power NapLab’s operations.

The evolution of their video strategy on YouTube and how quality and quantity have improved.

Why he focuses on content depth and expertise to survive Google updates.

Advice for creators on starting, persevering, and finding profitable niches.

The weirdest thing he’s done to test a mattress — and what to watch out for in the industry.

Links and Resources:

Visit NapLab: https://naplab.com

Support Wisdom Journey: Buy Me a Coffee

Connect with Us:

Follow Wisdom Journey on social media.

Subscribe to the podcast and leave a review if you enjoyed this episode.

Share this episode with fellow creators who want to build trustworthy brands online.

In this episode of Wisdom Journey, Wisdom Okonkwo sits down with Jon Clemens—the founder of Cedar Press Proofreading and host of Content Creators Unite—to explore how writing, editing, and storytelling can transform your content into your most powerful marketing asset. Jon shares his journey from a 15-year corporate career to building a thriving freelance business on Upwork, how AI is reshaping the editing landscape, and why authentic, story-driven content will always outperform commoditized copy.

Get all the behind the scenes of what I am working and join the mastermind for free here.https://wisdom.beehiiv.com/subscribe

About Our Guest:
Jon Clemens is a top-rated Upwork freelancer with a flawless 100% job success score since 2021. He’s edited and written for over 20 companies, helped craft newsletters reaching hundreds of thousands of readers, and built an agency dedicated to elevating business authority through impeccable content. Jon also hosts the Content Creators Unite podcast, where he teaches writers and marketers how to sharpen their craft.

What You’ll Learn:

• Career Pivot & Growth: How losing his corporate job during COVID led Jon to reinvent himself as a writer, editor, and podcaster on Upwork.

• AI vs. Human Editing: Where AI excels—and falls short—in proofreading and copyediting, and how to position your services around quality.

• Critical Proofreading Checklist: Jon’s go-to techniques—like reading passages backward and looking up every doubtful spelling—to catch the errors machines miss.

• Blogging & SEO Today: Why human-written, problem-solving, story-driven posts cut through overcrowded search results.

• Writing as Thinking: How drafting your ideas in writing first clarifies your thoughts, making presentations, podcasts, and videos flow naturally.

• Authenticity Wins: The power of imperfection and personal voice in building deeper connections with your audience.

Resources & Links:

Cedar Press Proofreading: https://cedarpressproofreading.com

Content Creators Unite Podcast: Available on Apple Podcasts, Spotify & YouTube

Connect with Jon on LinkedIn: Search “Jon Clemens” or “Cedar Press Proofreading”

Timestamps:

In this episode of Wisdom Journey, host Wisdom Okonkwo sits down with Victoria Noethling—corporate leader turned speaking coach and podcast host—to unpack the art of confident, engaging on-camera and live presentations. Vicky shares forty years of experience from Fortune 500 programs, Toastmasters leadership, and Olympic Torch Relay storytelling to help creators conquer speaking fears, craft compelling stories, and connect authentically with any audience.

About Our Guest:
Victoria Noethling is a trainer, coach, and speaker who spent 17 years as a project manager on multi-year Fortune 500 programs. A Toastmaster since 1998 (including service as International Region Advisor), she carried the Olympic Torch in 1996 and has co-authored six collaborative books. Since retiring from the corporate world in 2018, Vicky has launched online courses, masterminds, and the Find Your Leadership Confidence podcast, empowering entrepreneurs to lead with courage, compassion, and charisma.

What You’ll Learn:

• The root causes of public-speaking anxiety—and how to reframe mistakes as opportunities for connection

• Techniques to warm up your voice, speak from your diaphragm, and tame high-pitched or nasal resonance

• Simple body-language hacks: making “eye contact” on camera, using external mics and lighting, and adding authentic smiles

• Story-driven presentation structure: three key points, memorable anecdotes, and audience-focused delivery

• When (and when not) to use scripts or teleprompters—and how to read naturally if you do

• Live-stream best practices: preparation, pacing, authenticity, and turning on-the-fly flubs into viral moments

Timestamps:

• 00:00 Introduction & read-aloud content tip

• 01:55 The number-one fear in public speaking

• 04:00 Lessons from carrying the Olympic Torch

• 06:14 Recovering from an onstage fall and owning the moment

• 08:28 Why we hate our recorded voices—and how to improve them

• 11:22 Using AI to refine your script and find your authentic tone

• 15:36 Body-language mastery: camera eye contact & lighting setup

• 18:29 Scripts vs. talking points: structuring stories for impact

• 22:20 Live-streaming strategies: authenticity & handling mistakes

• 24:50 Vocal warm-ups, breathing, and pre-show rituals

• 27:03 Most embarrassing on-stage moment—and why it became memorable

• 30:14 Rapid-fire speaking hacks & idolizing Oprah’s authenticity

• 33:01 How to work with Victoria: coaching packages & free setup checkup

Resources & Links:

• Find Your Leadership Confidence Podcast & Coaching:
  https://findyourleadershipconfidence.com

• Connect with Victoria:

  • LinkedIn: Victoria Noethling

  • Instagram: @VickyNoethling

  • Facebook: Victoria Noethling

• Buy Me a Coffee:
  https://buymeacoffee.com/WisdomHQ

Stay Connected:
If you found today’s episode helpful, please subscribe, leave a review, and share with a fellow creator who needs a confidence boost.

In this inspiring episode of Wisdom Journey, host Wisdom Okonkwo sits down with Charles Fernandez—two-time Olympic modern pentathlete, high performance coach, and founder of Impactor—to explore what it truly takes to thrive as a creator in today's demanding landscape. Drawing from his athletic and coaching experience, Charles shares hard-won wisdom on the difference between healthy growth pain and destructive burnout, and delivers actionable insights for sustaining motivation, navigating identity shifts, and building a purpose-driven creative brand.

Listeners will discover how to cultivate the “mindset of a champion creator” by embracing authenticity, practicing integrity, and leveraging both discipline and self-compassion. Charles gets vulnerable about the challenges of perfectionism, the reality of inconsistency, and the power of accountability—offering not just theory, but personal stories and practical strategies you can use to level up your creative journey. Whether you're a podcaster, blogger, or ambitious maker, this conversation is packed with advice to help you create art that matters—without losing yourself along the way.

Connect with Charles Fernandez

Website: https://savvycal.com/IMPACTA/alignment-call?d=30Chapters and Timestamps

00:00 Intro and Guest Introduction
01:07 Navigating Growth Pain vs Burnout
03:10 Mindset of a Champion Creator
09:56 Origins: Chas’s Background in Sports
14:33 Growth Mindset and Dealing with Perfectionism
18:46 Discipline, Motivation, and Purpose
23:45 Performance, Authenticity, and Tools for Creators
30:34 The Power of Accountability and Community
37:58 Setting a North Star and Navigating the Journey
44:00 Being Present and Creating Authentically
45:30 How to Connect with Chas & Closing Remarks
46:53 Outro

What if your creator business could become a real asset—not just views and followers, but something you could actually sell for serious wealth? In this episode, Stephanie Hayes reveals the mindset and moves you need to turn your content into lasting value. Ready to future-proof your brand? Stick around, you do NOT want to miss these game-changing strategies!

Connect with Guest ( Stephanie Hayes)

Website: https://stephaniehayes.biz/

Chapters00:00 Building Long-Term Business Value

05:28 Audience-Centric Brand Building

06:45 "Content Creators’ Asset-First Approach"

10:07 Leveraging Business Assets & Brand Equity

14:58 Predicting Continued Growth Investment

19:05 "Balancing Niche Focus with Growth"

22:27 "Exit Strategy for Business Growth"

25:09 Diversifying a Creator Business

26:49 Diversify Revenue Streams

32:03 Strategic Media Exposure Strategies

34:46 "Strategizing Business Exit Planning"

37:30 Diversify Content Monetization Strategies

40:56 Leveraging Expertise for Revenue

44:15 "Operational Exit Strategy"

46:32 Rapid-Fire Monetization Strategies

52:13 "Content Creation Insights"

What if I told you that having just 30 connections on LinkedIn could land you more business than having 3,000? In today’s episode, LinkedIn expert Daniel Alfon reveals the secrets most creators miss—plus simple steps to turn your profile into a client magnet. Stick around—you’re about to rethink everything you know about LinkedIn!

Connect with Daniel and access his LinkedIn resources

Website: https://www.danielalfon.com/

If this episode gave you new ideas to supercharge your LinkedIn presence, don’t forget to subscribe to Wisdom Journey wherever you listen! Leave us a quick review to help other creators find these insights, and follow us on social media for behind-the-scenes tips and updates. Want to support the show? Buy Wisdom a coffee at buymeacoffee.com/WisdomHQ. Keep creating and keep seeking wisdom on your journey!

Chapters & Timestamps

00:00 – Creative Content on LinkedIn

00:27 – Introducing Daniel Alfon

01:08 – Daniel’s LinkedIn Journey

01:22 – Case Studies and Client Stories

01:46 – Optimizing LinkedIn Profiles for Content Creators

04:34 – Balancing Multiple Brands on LinkedIn

05:24 – Building a Unified Brand Strategy

06:35 – B2B on LinkedIn Explained

07:18 – Crafting a Content Strategy: Frequency and Framework

09:49 – Networking and Referral Power

10:46 – Quality vs. Quantity in Connections

12:02 – Company Pages vs. Personal Profiles

14:12 – Investing Time Effectively on LinkedIn

14:55 – Profile as a Website, Not a CV

16:06 – Creating Valuable, Non-Generic Content

17:09 – Providing Educational Content for Clients

18:30 – Examples and Content Swipe Files

19:19 – Best Practices for LinkedIn Videos

20:40 – Integrating Personal Story into Content

21:15 – Authenticity in Your LinkedIn Presence

22:58 – Cold DMs: Why to Avoid Them

25:19 – Building Your Brand Without a Product

26:23 – Content Curation as a Starter Strategy

27:47 – Framework for Curating Shareworthy Content

29:02 – Live Profile Optimization Example

30:32 – Practical Headline Advice

31:39 – The Future of LinkedIn Marketplaces

32:39 – Further Content Suggestions and Commenting for Visibility

34:11 – Smart Commenting Techniques

35:22 – Getting Started: Action Steps

35:37 – Final Advice for LinkedIn Skeptics

36:54 – Organic Google Presence & Closing Thoughts

37:19 – Where to Find Daniel Alfon

What if your darkest challenge could spark a brand-new beginning—and daily income, too? In this episode, Sue Pat reveals how being bedridden for a year led her to automate and scale a digital business that earns money while she sleeps! Ready to learn the real secrets behind rapid digital product launches? Stick around—this is your breakthrough moment!

Connect With Sue Pats

Sue Pat’s platforms:

Enjoying Wisdom Journey? Fuel more insightful conversations by buying me a coffee ☕️! Buy Me A Coffee

Here https://www.buymeacoffee.com/wisdomhq

Your support helps cover production costs and keeps the inspiration flowing. Thank you for listening and for being part of the journey!

Chapters00:00:00 Intro & Guest Bio
00:00:47 Sue’s Aha Moment
00:02:14 Early Business Struggles & Wins
00:04:01 Niching Down & the LEGO Turnaround
00:06:47 What Is a Digital Product?
00:09:23 PLR vs. MRR Explained
00:12:56 Structuring Offers: DFY & DWY
00:14:30 Building Passive Income Streams
00:19:40 Choosing the Right Product
00:21:45 Pricing Strategies & Discounts
00:24:28 Small Lists, Big Results
00:26:45 Mentorship & Community Power
00:29:20 Minimum Tech Stack for Launch
00:31:44 Automating with AI
00:34:26 Email Marketing’s Golden Rule
00:37:14 Powerful Lead Magnets & List Growth
00:39:33 High-Impact Launches: Webinars & Lives
00:41:25 Overcoming Imposter Syndrome
00:46:17 Transformation > Information
00:48:24 Wrap-up & How to Find Sue Pat