In this episode of Wisdom from the Field, I sit down with Rabbi Shmuly Novak, shliach to the University of North Florida, the Town Center community, and Ganenu Preschool in Jacksonville, FL. Rabbi Novak shares his candid journey of learning that fundraising isn’t a side job — it’s part of your shlichus. We discuss how to balance multiple communities, why clarity of audience is crucial, and what it takes to ask with confidence instead of hesitation. Key themes include: How to move from apologetic asking to confident, authentic asking. The role of a coach or colleague — and accountability — in keeping fundraising alive. Why celebrating your accomplishments gives you the strength to fundraise. Real stories—from tough challenges to unexpected donor breakthroughs—that remind us Hashem sends support when we step up with courage. If you’ve ever struggled with making the ask, this episode will give you a refreshing and empowering perspective.   For more about the work that I do with shluchim check out my website: coachingbytzviki.com