In this episode, Andrea Hopelain, GM and SVP of Publishing at EA Sports, discusses her career in the entertainment, media, gaming, and sports industry. She focuses on emotional connections with fans and the intersection of entertainment and sports participation. She also shares insights on engaging with Gen Z and Gen A, brand changes, innovation, and the role of women in sports and gaming.

Key Takeaways:

• How to stay closely connected with large-scale audiences
• The impact of Gen Z and Gen A on brand engagement and innovation
• Unique challenges and opportunities in the gaming & sports industry for gender advancement

Learn more:

• Zoia Kozakov (Host): http://www.linkedin.com/in/zoia
• Andrea Hopelain (Guest): https://www.linkedin.com/in/andreahopelain/
• Women in Innovation: http://www.womenininnovation.co

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.