On this episode, we’re diving into the strategies that make B2B marketing actually work, bringing together brand building, sales alignment, and measurable ROI.

Joining Jessie Lizak are two leaders with deep expertise in making marketing drive real business outcomes:

Laurie "Trumpet" Williams - Founder of Trumpet Marketing Group, Laurie has helped brands launch, scale, and stand out since 2002.

With decades of experience in branding, PR, and go-to-market strategy, she specializes in helping tech startups and professional services position themselves for funding, visibility, and sustainable growth.

Ricky Abbott - President of Transmission, Ricky works with global technology brands to connect inbound, outbound, and marketing technology for unified campaigns that generate revenue.

With a background in both sales and marketing, he brings a practical, results-first approach to B2B strategy.

We’ll be unpacking:

→ Brand Equity in AI Marketing: Build Recognition and Long-Term Trust

→ Audience Behavior Trends: Adapting Marketing to Shifting Consumer Habits

→ SEO in 2025: How to Get Found in Evolving Search

→ AI Content Strategy: Leveraging Artificial Intelligence for Smarter Marketing

If you want to sharpen your brand positioning, connect marketing with sales, and create strategies that delivers growth, this is the conversation you need.