The subject matter of a patent application is no doubt the most important question after an innovator, entrepreneur, or business leader decides that they need to move forward with obtaining a patent in order to generate their desired business outcome. However, very little time is spent on deciding what the patent application should, in fact, cover in order make it likely to achieve this outcome. As will be discussed in this episode, for many companies, the last thing that they should work to protect is "an invention," at least because the customer does not buy an invention, she buys a solution. This episode provides an illustration of how a company failed to prevent competition in its breakthrough innovation because it protected, albeit broadly, the product that it created after a long product development process--that is, "an invention." Listeners are also introduced to the concept of protecting the value provided to the customer from a product or technology using solution-directed patenting strategy.