In Episode 1 of Season 1 of Winning with Patents and (IP), we set out a new framework for the process of generating patents and other forms of intellectual property that are aligned with the desired business outcomes of your company. By "flipping the script" to put the focus on why your business needs IP prior to moving forward with the IP generation process, it is much more likely that any patents that you obtain will actually matter. Notably, it is likely that 5% or fewer of patents actually encompass strategically relevant protection; it follows that there is a whole lot of room for improvement. This episode is intended to help listeners gain awareness--perhaps for the first time--that patents and intellectual property are issues that must be managed first as a business issue, and only when the business relevance is determined, does it make sense for an entrepreneur or innovator to spend the money with an IP professional.