We talk to industry leaders, marketers and growth experts in Asia about how they use data to enhance the ROI in their marketing activities. We bring you real case studies while giving you background on how these leaders build their career to where they are today!
This podcast is hosted by Vase.ai [http://vase.ai/], an AI-powered digital market research platform that can help you understand your target customer preference as quickly as 24 hours from as low as 1000 USD. For those who are having questions about what your target customers think about your brand, your ads or your product, you are guaranteed reliable findings that can help you build better branding, advertising campaign and launch a more successful product.
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We talk to industry leaders, marketers and growth experts in Asia about how they use data to enhance the ROI in their marketing activities. We bring you real case studies while giving you background on how these leaders build their career to where they are today!
This podcast is hosted by Vase.ai [http://vase.ai/], an AI-powered digital market research platform that can help you understand your target customer preference as quickly as 24 hours from as low as 1000 USD. For those who are having questions about what your target customers think about your brand, your ads or your product, you are guaranteed reliable findings that can help you build better branding, advertising campaign and launch a more successful product.
The Ingenious SEO Story: How Ravi Shankar and His Team Boosted Traffic and Revenue with SEO At Scale
Winning with Data Driven Marketing
42 minutes
2 years ago
The Ingenious SEO Story: How Ravi Shankar and His Team Boosted Traffic and Revenue with SEO At Scale
In this episode, Julie interviews Ravi Shankar, the CMO of CARSOME Group and former Chief Growth Officer of AirAsia, about his data-driven marketing approach and how he uses data and technology to solve business problems.
Ravi's Career Journey : Ravi shares his career journey from being a PHP developer to becoming a marketing leader, and how he learned to use data and technology to optimize campaigns, generate content, and rank organically on search engines.
The AirAsia SEO Case Study : Ravi also reveals the AirAsia SEO case study, where he and his team used a programmatic solution to create tens of thousands of pages for different routes and destinations, and then enhanced the content for the pages that ranked well on Google. To solve business problems, Ravi takes a mix of technical and organizational approaches to bridge the gap between identification and launch. This led them to boost their organic traffic to their website with minimal human involvement!
Importance of Having a Measurement Framework that Aligns with Business Goals : Ravi also explains the importance of having a measurement framework that aligns with the business goals and metrics, and how he convinces the stakeholders to adopt it. He also gives some tips on how to avoid falling into the attribution trap and focus on incrementality instead.
Winning with Data Driven Marketing
We talk to industry leaders, marketers and growth experts in Asia about how they use data to enhance the ROI in their marketing activities. We bring you real case studies while giving you background on how these leaders build their career to where they are today!
This podcast is hosted by Vase.ai [http://vase.ai/], an AI-powered digital market research platform that can help you understand your target customer preference as quickly as 24 hours from as low as 1000 USD. For those who are having questions about what your target customers think about your brand, your ads or your product, you are guaranteed reliable findings that can help you build better branding, advertising campaign and launch a more successful product.
